This award recognizes students who display exceptional leadership, dedicated service to the AMA, outstanding academic performance, and significant community involvement.
Nomination Process:
Faculty Advisors, Fellow AMA Chapter Leaders, or Marketing Professors must submit the following:
- Two letters of recommendation: one from the faculty advisor to the chapter of AMA, and one from an AMA Collegiate Chapter Officer or a community leader who has benefited from the service or action of the applicant. Recommendations must be from individuals familiar with the applicant and his or her accomplishments and the letters should highlight these accomplishments. (Each letter of recommendation should not exceed 400-450 words.)
- The letter should highlight the following:
- Describe the nominee’s demonstration of academic excellence beyond GPA
- Describe the nominee’s commitment to the field of marketing through their AMA Chapter involvement. (maximum half-page)
- Describe an experience related to the nominees’ AMA membership where they made a significant impact on-campus or in the wider community. Detail their leadership role, and their direct impact on others. (maximum one page)
- A current resume
Essay Questions:
Students must respond to BOTH essay Questions. Limit the response to QUESTION ONE to ONE-HALF PAGE, the answer to QUESTION TWO is limited to ONE-PAGE maximum; both should be double spaced and use 12pt TIMES NEW ROMAN font. Judges will look for concise, well-edited, insightful responses.
1. Describe how you have demonstrated academic excellence and a commitment to both your education and professional development. (ONE-HALF PAGE MAX)
2. Describe an experience, related to your AMA membership, where you made a difference on-campus, in the community, region, nation or world. Describe the ways in which you learned and what the experience meant to you. Consider the Service to AMA and your community, how you demonstrated leadership in this example and the impact you had on others as a result of your involvement. (ONE-PAGE MAX)
Submission Guidelines:
Nominee submissions must be saved as PDFs with the following naming conventions:
- Nominee Name_Nomination Letter.PDF
- One from Advisor and one from Chapter Leader or Marketing Professor
- Nominee Name_Resume.PDF
- Nominee Name_Essay_Questions.PDF
Selection Criteria:
A selection committee comprising AMA collegiate members will evaluate applicants based on the following criteria during the judging process:
- Service to AMA (1 to 10 points): Demonstrated commitment to AMA with evidence of leadership and integrity.
- Impact (1 to 10 points): Overall positive effect of the nominee’s work as evidenced by the recommendation letters.
- Leadership (1 to 10pts): Successful applicants demonstrate effectiveness as a leader on and off campus.
- Academic Excellence Excellence (1 to 10 points): Commitment to education beyond GPA as evidenced by their resume.
Award Announcement:
Winners will be announced at the AMA International Collegiate Conference. Presence at the conference is not required for eligibility.
Check out the past winners for the Student Marketer of the Year Award.