Sundar Bharadwaj, Rajesh Chandy, Rajdeep Grewal, Kevin Lane Keller, and Rebecca Slotegraaf Chosen as 2025 AMA Fellows

The American Marketing Association is pleased to announce the selection of five distinguished scholars to be inducted as AMA Fellows at the 2025 AMA Winter Academic Conference. This milestone year represents the 10th anniversary of the “AMA Fellow” distinction.

The 2025 honorees include academics who span the discipline and have made extensive contributions both within the AMA and across other organizations and institutions. They include: Sundar G. Bharadwaj, Rajesh K. Chandy, Rajdeep Grewal, Kevin Lane Keller, and Rebecca J. Slotegraaf.

Sundar G. Bharadwaj, University of Georgia

Sundar Bharadwaj holds the Coca-Cola Company Chair Professorship of Marketing at the Terry College of Business, University of Georgia. He also serves as a Research Fellow at the Institute for the Study of Business Markets at Penn State University, the Earl V. Synder Innovation Management Center, Syracuse University, and the Indian School of Business. He has served in tenure-track or visiting roles at Emory University, the Wharton School, HEC Paris, the Indian School of Business, Singapore Management University, and BI Oslo.

Bharadwaj’s research on marketing capabilities and investments explores their impact on firm risks, returns, sustainability, societal outcomes, and the integration of AI in marketing across U.S. and global markets. He has published in Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and Harvard Business Review, among others. His research has been recognized for several journal and conference awards from the AMA, AMS, and PDMA. His forthcoming book, “Good Growth,” highlights how brands succeed through social impact. He has served as a chair or committee member for over 30 doctoral students, and he teaches in the MBA, Executive MBA, and doctoral programs. Bharadwaj has cochaired AMA and Informs Marketing Science Conferences and has served on the Academic Council of the American Marketing Association. Before entering academia, he worked in brand and sales management roles at multinational corporations, where he crafted innovative branding and channel strategies.

Rajesh K. Chandy, London Business School

Rajesh K. Chandy is Professor of Marketing at London Business School, where he holds the Tony and Maureen Wheeler Chair in Entrepreneurship and serves as Academic Director of the Wheeler Institute for Business and Development. His work has received several awards, including the Mahajan Award for Lifetime Contributions to Marketing Strategy Research, the ISMS Gary Lilien Practice Prize for research that contributes most to the practice of marketing, the Journal of Marketing Shelby D. Hunt/Harold H. Maynard Award for contributions to marketing theory and thought, the AMA TechSIG Award for the best article on Technology and Innovation (twice), the Gerald E. Hills Award for the Best Paper on Entrepreneurial Marketing, the Albert Page Award for best professional paper on innovation, and the AMA Global Marketing SIG Award for Excellence in Global Marketing Research. Fortune magazine described Chandy’s findings on innovation as “an unorthodox and bracing set of management principles.”

Chandy served as a Coeditor of the Journal of Marketing special issue on “Better Marketing for a Better World,” and the Management Science special issue on “Business and Climate Change.” During 2006–2008, Chandy was a member of the U.S. Secretary of Commerce Advisory Committee on Measuring Innovation in the 21st Century Economy. He currently serves as an Independent Director on the board of Laurus Labs Limited, a publicly listed pharmaceutical company, and on the Board of Governors of London Business School. Chandy received his PhD from the University of Southern California. In 2018, he was elected a Fellow of the British Academy.

Rajdeep Grewal, University of North Carolina at Chapel Hill

Rajdeep Grewal is Townsend Family Distinguished Professor of Marketing at the Kenan- Flagler Business School, University of North Carolina at Chapel Hill, where he has served since 2014 and currently chairs the marketing area. He earned his PhD in marketing from the University of Cincinnati in 1998 and held prior faculty positions at Pennsylvania State University and Washington State University.

From 2016 to 2020, Grewal served as Editor in Chief of Journal of Marketing Research, following his role as Coeditor from 2014 to 2016. His editorial leadership advanced impactful and rigorous marketing scholarship. He also led Phase II of the Rethink Committee at Kenan- Flagler, steering strategic planning initiatives to shape the school’s future. Additionally, as Associate Research Director of the Institute for the Study of Business Markets at Penn State (2005–2015), he contributed to groundbreaking research in business-to-business marketing. Grewal’s research focuses on modeling complex marketing strategy issues using advanced causal models, including quasi-experimental methods, double machine learning, and structural economic models. His work addresses areas such as customer relationship management, customer value strategies and governance, customer search behavior, peer effects, and marketing leadership, with publications in leading journals like Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science. He has received numerous accolades, including the 2020 Sheth Foundation/Journal of Marketing Award, the 2016 Vijay Mahajan Award for Lifetime Contribution to Marketing Strategy, and the 2021 Lifetime Achievement Award for Interorganizational Research.

Grewal teaches courses on customer value strategies, marketing analytics, and empirical economic models across MBA and PhD programs. He has also taught at institutions such as the Wharton School, Indian School of Business, and University of Cincinnati, shaping marketing professionals and scholars worldwide.

Kevin Lane Keller, Dartmouth College

Kevin Lane Keller is E. B. Osborn Professor of Marketing at the Tuck School of Business, Dartmouth College. Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. He is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. With over 135 published papers, he is one of the most cited of all marketing academics and has received numerous awards for his research.

Actively involved with industry, he has worked on a host of different types of marketing projects. He has served as a consultant and long-time advisor to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, L.L. Bean, Nike, Procter & Gamble, and Samsung. He has also served as executive director and academic trustee for the Marketing Science Institute.

Keller is currently conducting a variety of studies that address strategies to build, measure, and manage brand equity. His textbook on those subjects, Strategic Brand Management, in its 5th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the coauthor with Philip Kotler of the all-time best selling introductory marketing textbook, Marketing Management, now in its 16th edition.

Rebecca J. Slotegraaf, Indiana University

Rebecca J. Slotegraaf is Associate Dean for Research, Neal Gilliatt Chair, and Professor of Marketing at the Kelley School of Business, Indiana University. Her research focuses broadly on marketing strategy and more specifically on understanding when new product introductions, environmental sustainability, and brand strength influence a firm’s financial returns and competitive advantage.

She has published in several leading journals, including Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and others. She has served as an Associate Editor for Journal of Marketing since 2016 and will join the new editorial team as Coeditor for Journal of Marketing in 2025. She is also an Associate Editor for Journal of Marketing Research and serves on the editorial review boards for several marketing journals.

She has taught at the undergraduate, MBA, and PhD levels and has received several awards for her research and teaching, including the Jadgish N. Sheth Award for best paper in the Journal of the Academy of Marketing Science, the IU Trustees Teaching Award, the Kelley School’s Research Award and its Innovative Teaching Award, and the Kelley School’s Doctoral Student Association Exceptional Inspiration and Guidance Award. She served on the American Marketing Association (AMA) Academic Council for six years and the AMA Foundation for three years, and she currently serves on the AMA Board of Directors.

The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory, and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time. The AMA Fellow designation is intended to recognize marketing academics’ achievement, but it is also designed to create a space for fellowship, discussion, collaboration, and continued contributions to the discipline.

Each year, a new cohort is nominated from the academic community, selected by a group of distinguished peers, and honored at the AMA Winter Academic Conference. Since the program’s inaugural year, over 50 scholars have been inducted as AMA Fellows. Nominations for new fellows are accepted on an annual basis. Click here to learn more about the AMA Fellows and the nomination process.

The annual Winter Academic Conference creates space to honor special achievements in the discipline. This year, the awards presented will include:

Academic

Academic Research

AMA Awards