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Journal of Social Marketing, 14(1)
Operations Research, 71(6)
Public Opinion Quarterly, 87(4)
Academy of Management Journal, 66(6)
The Customer Asset. Understanding and Managing its Value
Decision Sciences, 54(6)
Journal of Advertising Research, 63(4)
Journal of Consumer Policy, 46(4)
Journal of Political Economy, 131(12)
Journal of Service Research, 27(1)
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