Measurement Error
Madhu Viswanathan has made available videos and materials from his Measurement and Research Design virtual workshops
resourcesArchive
Type: Resources
Sustainable Marketing and Innovation
Introducing the AMA Special Interest Group for Sustainable Marketing and Innovation
resourcesServices Syllabi and Movie Collection
Updates to SERVSIG teaching resources and a call for syllabi
resourcesRapid Journal Quality Check
A Chrome extension to display your favorite journal ranking(s) next to your Google Scholar search results
resourcesPanel Data Sets
AiMark calls for research proposals to use its international consumer panel data sets
resourcesDocSIG Research Productivity Report
Annual reports on individual and institutional productivity from the AMA's Doctoral Student SIG
resourcesMultilevel Marketing in the Classroom
A recent Chronicle of Higher Ed article on industry partnerships caught Bill Keep's eye
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