Over the past few decades, marketers have grown accustomed to constant change. But even adaptability can’t fully prepare us for the ethical challenges emerging today. With the rapid growth of AI, increased demand for privacy policies and transparency, and ongoing societal shifts, maintaining consumer trust and making ethical decisions are no longer optional — they’re essential.
In this members-only webinar, our panel of academic researchers and industry experts will explore the evolving ethical responsibilities of marketers and marketing leaders. We’ll examine the complexities of ethical decision-making, corporate responsibility, and how to navigate an unknown future without a comprehensive rulebook.
This Webinar is Exclusively for AMA Members
Speakers
Dr. Dave Stewart
President’s Professor Emeritus, Department of Marketing and Business Law at Loyola Marymount University
Current William L. Wilkie “Marketing for a Better World” Award Winner
Maura L. Scott
Professor of Marketing and Edward M. Carson Chair in Services Marketing
Arizona State University
Dr. Divya Sridhar
Vice President, Global Privacy Initiatives & Operations at BBB National Programs
Matt Weingarden
Executive Vice President, Communities & Journals at American Marketing Association
Moderator