Preparing for the Future of Marketing
Registration for this event is free!
As the marketing landscape continues to evolve, it’s essential for professionals to stay informed and adaptable to the changes ahead. Join us for a dynamic two-day conference where we’ll explore the key trends, challenges, and opportunities that will define the year in marketing. This event is designed to equip you with the insights and strategies needed to thrive in an ever-changing environment.
Industry experts will lead discussions on the most pressing topics, from emerging technologies and shifting consumer behaviors to innovative marketing strategies and best practices. Whether you’re focused on digital marketing, brand management, or customer engagement, this conference will provide you with the tools and knowledge to make the most of the year ahead.
Key Takeaways
- Trends to Watch: Identify the key trends that will shape the marketing industry in the coming year and learn how to leverage them for success.
- Strategic Insights: Gain actionable insights into the latest strategies and approaches that will help you stay competitive in a rapidly evolving market.
- Adapting to Change: Understand the challenges and opportunities presented by new technologies and shifting consumer behaviors.
- Expert-Led Sessions: Hear from industry leaders who will share their experiences and perspectives on what’s next in marketing.
KEYNOTE SPEAKER
January 22, 2024 | 10:00 a.m. CT
Bennie F. Johnson
CEO, American Marketing Association
KEYNOTE SPEAKER
January 23, 2024 | 10:00 a.m. CT
Leslie Zane
CEO/Founder, Triggers
Hey, AMA Professional Certified Marketers®!
By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential.
DAY 1 | ALL TIMES IN CT
Keynote | Marketing and Disruption: What Skills Do Marketers Need in 2025?
Join AMA’s CEO, Bennie F. Johnson, and Molly Soat, VP of Professional Development, for a discussion about the skills marketers need in 2025 and beyond. AMA will preview new research that illustrates the skills marketers need for the future. We know the marketing landscape has undergone profound transformations, driven by advancements in technology, new regulations and shifting consumer expectations. As these shifts accelerate, it’s clear that the skills required to thrive as a marketer today and in the future are evolving. This new AMA report takes a look at the new realities facing marketers and identifies the key capabilities they must develop to succeed in an ever-changing industry.
Bennie F. Johnson
CEO, American Marketing Association
The State of SEO: Insights from 2024 and Priorities for 2025
Get exclusive insights from our search industry study as Alfred Clark at Conductor reveal key trends and strategies for 2025. From AI’s impact to implementation best practices, discover data-backed findings across organizations of all sizes and SEO maturity levels. Leave equipped with actionable recommendations to elevate your search strategy in the evolving digital landscape.
Alfred Clark
Sr. Customer Success Manager, Conductor
Navigating Disruption: Harnessing New Trends in Email Deliverability for 2025
2024 witnessed a series of significant changes that disrupted the email marketing landscape. New sender requirements from Gmail and Yahoo, substantial shifts in Microsoft’s filtering system, and the emergence of Apple Intelligence all posed fresh challenges for deliverability, catching many senders unprepared. The pace of these changes is expected to quicken in 2025. However, these evolving challenges also present opportunities for enhancing inbox placement and boosting program performance. During this session, we’ll utilize Validity’s extensive global data and forward-looking insights to forecast the major trends set to influence email deliverability in 2025 and provide strategies on how to leverage them. Key takeaways: · Insights into the increasing complexity of email deliverability · A look into the potential future development of Gmail/Yahoo sender requirements · Strategies for adapting to the impact of Apple Intelligence on email design and subscriber interaction · Will email expiration dates be the next big thing?
Guy Hanson
VP of Customer Engagement, Validity
DAY 2 | ALL TIMES IN CT
Keynote | The Future of Marketing
Human beings are unpersuadable. That’s because the traditional approach to persuasion and marketing clashes with the conscious mind. In this head-turning talk, award-winning Fortune 500 brand consultant Leslie Zane revolutionizes marketing as we know it– showing leaders how to bypass the conscious mind to scale brands and businesses faster in the hidden brain.
This discussion will make you rethink how you think, how people make decisions and how businesses can harness instinct to achieve outstanding success.
Please join us for an illuminating discussion with award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane about her new book “The Power of Instinct: The New Rules of Persuasion in Business and Life”. Here, Leslie shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision.
Leslie Zane
CEO/Founder, Triggers
Beyond Lead Generation: Transforming Marketing into a Revenue-Driving Powerhouse
As marketing evolves, its role is expanding beyond lead generation. Today’s marketers are tasked with owning the pipeline, driving measurable business outcomes, integrating AI into daily workstreams, and collaborating with Sales and RevOps teams.
Join us on January 23 at 11:55 AM ET as Carl Koussan-Price, SVP of Marketing, ZoomInfo, will explore how to transform your marketing strategy to prioritize pipeline efficiency, build business value, and accelerate growth.
Key Session Takeaways will include:
• How to align marketing with Sales and RevOps to create a cohesive go-to-market (GTM) strategy
• Practical ways to prioritize Marketing Qualified Accounts (MQAs) at the right time for sales
• Trends shaping future pipeline development
Carl Koussan-Price
SVP of Marketing, ZoomInfo
Unlocking Revenue Growth: Marketing Automation Trends for 2025
Cut through the noise and uncover what’s driving real business growth in 2025. Dive into the latest trends revolutionizing marketing automation, including AI-driven insights, ABM integration, and multichannel personalization. Walk away with actionable strategies to captivate modern buyers, streamline your marketing efforts, and fuel innovation to accelerate measurable business growth.
Join Jeff Day, CMO at Act-On, as he shares strategies to: Explore the latest trends, such as leveraging AI tools, integrating ABM strategies, and implementing multichannel personalization, to stay ahead of the curve. Gain 300-level insights to effectively connect with today’s discerning buyers through impactful, personalized marketing approaches. Learn how to apply advanced tools and data-driven strategies to streamline marketing efforts and drive measurable business results. Attendees will be equipped with actionable strategies, best practices, and data-driven insights to make their marketing automation efforts measurable and impactful in 2025. Don’t miss this opportunity to stay ahead of the curve!
Jeff Day
CMO, Act-On
Bennie F. Johnson
CEO, American Marketing Association
Alfred Clark
Sr. Customer Success Manager, Conductor
Carl Koussan-Price
SVP of Marketing, ZoomInfoCarl Koussan-Price is SVP, Marketing at ZoomInfo, where he oversees the Go-To-Market Intelligence provider’s marketing operations, partner marketing, growth & optimization, and field marketing efforts. In this role, he’s focused on leveraging AI to shift GTM teams from high-volume tactics to truly meaningful, timely buyer engagements.
Leslie Zane
CEO/Founder, TriggersLeslie Zane is an award-winning marketer and behavioral expert, TEDx speaker and foremost authority in harnessing the instinctive mind for brand and business growth.
During her early career at P&G and Johnson & Johnson, Zane maintained that what people say is unreliable, that telegraphic cues are more effective than direct persuasion and that brands are being over-promoted instead of creating instinctive brand preference. Like many unconventional thinkers, her ideas were often dismissed. In 1995, she founded Triggers®, the first brand consulting firm rooted in behavioral science generating over $25 billion in incremental revenue for Fortune 100 clients.
An alumna of Yale, Harvard Business School and Bain, Zane is recipient of the Congressional Women of Distinction and Ogilvy Award. In 2021, she coined the term “Covid-stasis,” predicting lasting behavioral effects of the pandemic. Zane’s work has been featured in over 25 prestigious publications including Harvard Business Review and World Economic Forum. Her new book, “The Power of Instinct: The New Rules of Persuasion In Business And Life,” has been hailed as “the biggest gamechanger since Malcolm Gladwell’s ‘Blink.”
Zane serves on the board of El Centro Hispano which empowers Hispanic immigrants with skills to thrive in the United States.
Guy Hanson
VP of Customer Engagement, ValidityGuy is a passionate advocate for intelligent use of customer data to drive responsive sales and marketing programs. With a knowledge base spanning twenty years, he is globally recognised as an email & data expert and thought leader. Over the past decade Guy led Return Path’s global consulting team and worked with world-famous clients across 6 continents to improve their email delivery, subscriber engagement and revenue. Now Validity’s VP for Customer Engagement (International), he continues to explore his passion for email and data and share it with his clients to maximise their program value. He’s a strong believer in giving back to his community, speaking at flagship events, providing training, and producing fresh and insightful thought leadership Outside of work, Guy has had long-term involvement with the DMA, currently sitting on the email council and involved with key pieces of research. He is a regular contributor to the industry press, and a 3-time finalist as data storyteller of the year!
Jeff Day
CMO, Act-OnJeff Day is CMO at Act-On and has 25+ years of experience working on go-to-market teams and managing all functions of marketing. He’s passionate about building highly productive teams and driving growth in tech companies.
Agenda FAQs
When will the full conference agenda be available?
The conference agenda will be posted to the AMA event page 2.5-3 weeks out from the event start date. Speakers and sponsors will also be posted at this time. Keynote speakers can be found in the “Home” or main tab on the event page.
Login & Registration FAQs
I’ve already registered. Where can I find the link to log in to the conference?
24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of ama.org.
When I try to log in, the platform asks for a verification code. Where can I find this?
A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.
On-Demand Content FAQs
Will conference presentations be available on-demand?
All conference material, including presentations, will be available on-demand in the Attendee Hub within 24 hours, if not sooner.
How long will I have access to the AMA Virtual Conference Resources?
The Attend Hub will remain open and available for on-demand viewing for 6 months after the event.