Leading with AI in Marketing and the Tools to Succeed
Thought Leader - Real Intelligence on AI: Trends, Evolution, and Real-World Applications
In today’s rapidly evolving digital landscape, artificial intelligence (AI) is revolutionizing the way businesses approach marketing. Hear from Tom Gores as he delves into the latest industry trends, showcasing how AI technology has evolved and is now being leveraged by major corporations like GE HealthCare to enhance their digital marketing strategies. Attendees will gain insights into the transformative impact of AI on workflows, content supply chain, and data-driven decision-making. Concepts from modern thought leaders and real-world use cases will be highlighted to demonstrate the practical applications and benefits of AI in digital marketing.
Tom Gores
Director, Product - Digital Experience Optimization, GE Healthcare
Create Studio-Quality Videos in Minutes with PlayPlay’s AI Video Creation Platform
Struggling to keep up with video demand in 2025? Say goodbye to video production bottlenecks — PlayPlay’s AI empowers global teams to create high-quality videos in minutes, transforming any message into a captivating story. Join us this February 25th to unlock the power of AI video creation for your team. You’ll discover how to: – Produce Videos Faster: See how PlayPlay’s AI-driven tools cut editing time to mere minutes. – Boost Viewer Engagement: Go beyond basic editing with features that captivate your audience and boost results. – Ensure Brand Consistency: Keep your videos polished and on-brand effortlessly. – Experience AI in Action: Watch a live demo of PlayPlay’s platform and learn how it can elevate your video strategy in 2025 Don’t miss this chance to transform your video strategy. Save your spot now and step into a new era of effortless, high-impact video marketing content!
Christopher Williams
Marketing Communications Advisor, PlayPlay
Session 2: Session details coming soon!
Find the Perfect Content for Every Campaign in Seconds with Canto’s AI Visual Search
Digging through your library of digital assets to find the perfect content for your campaign can be overwhelming. Relying solely on existing metadata often results in inefficiencies and frustration, not to mention the massive time and labor involved in tagging and keywording all your content. Enter Canto’s AI Visual Search, a game-changer in content discovery, allowing you to instantly locate the perfect video clips or image for every campaign in seconds, no matter how vast your content library is.
Canto’s AI Visual Search utilizes advanced computer vision and machine learning to analyze visual elements within images and videos, surpassing the limitations of traditional metadata. This technology enables rapid identification of specific content across your entire content library, ensuring seamless and efficient content and creative workflows.
In this demo, we’ll show you how AI Visual Search: – Enables effortless content discovery: Locate specific images and video clips in seconds, without exhaustive tagging. – Enhances ROI: Extract maximum value from every asset, significantly boosting return on investment. – Maximizes efficiency: Reduces reliance on incomplete tags and metadata, freeing up your team’s time to create impactful content and get back to the business of being creative.
Ariana Keil
Sr. Growth Marketing Manager, North America, Canto
Brian Athey
Solutions Engineer, Canto
